The Farm Shop is by no means a new concept, it’s been a great way for farmers to drive revenue for many years.
However, with the growing farm-to-table movement and the increased demand for food providence, farm shops have increasingly become a successful form of diversification for farmers nationwide. With an estimated 4,000 farm shops in the UK and a combined annual turnover of approximately £1.5bn, it is now a very significant market.
However, while offering your produce for sale is popular, unless you have plenty of passing traffic it is necessary to think more imaginatively to sustain the operation and drive the customer numbers. It’s important to make visiting your farm as enticing as possible, thinking about providing additional experiences and activities, based on your location and available resources.
Here are some of the most popular farm shop experiences across the UK, who stand as strong examples of what can be done to enhance the experience and offer, and ways in which you can expand further as an aspiring rural entrepreneur: