Brief – Identify sites for business expansion of the Billy Bob’s Ice Cream Parlour offer.

This was as a result of the success of the first Billy Bob’s Ice Cream Parlour and the intention to develop the first branded food and beverage offer in the rural sector.

Methodology – Rural Solutions Advisory worked with the operator to define the site criteria, location and preferred landowner partner as well as developing a heads of term structure for the long term leasehold structure.

Approximately 35 sites were identified across the north of England and site assessments were undertaken on behalf of the operator.

Outcome – Six potential sites were identified and introductions made.

Development of an economic impact survey to inform and support future planning applications and give landowners concerned a clear view of the effect of the scheme once fully operational.

The second of the Billy Bob’s Ice Cream Parlour has now gained planning consent with development on site having started in February 2017. Three further sites have been identified with ongoing negotiations between the operator and the landowner.