The atmosphere at the CLA Game Fair this year was excellent, enhanced by the stunning setting of Blenheim Palace. It was great to see such a broad range of rural businesses, from chefs and food producers to traditional skilled crafts and IT providers, being championed, showcased and promoted. The public voted with their feet and the place was packed to the rafters! The event is well timed to capture the public’s interest in all things ‘rural’ and the political drive to promote the rural economy through planning should be supported in the interests of helping those that live and work in our countryside to compete. More than ever the countryside has a place at the economic table and recognition of this is not simply earned, but whole heartedly deserved.