PLANNING NEWS – Senior Planner, Shelley Coffey promoted to Associate Director

We are delighted to announce that senior planner, Shelley Coffey has been promoted to Associate Director.  Shelley has worked at Rural Solutions since 2012 and seen much growth in that time. We thought this was an opportune time to ask her to look back over her career to date and tell us what she enjoys about being a rural planning expert!


Before joining Rural Solutions I spent six years as a planning officer in a small district council, working across both development control and planning policy functions.

I joined Rural Solutions as I saw a good opportunity to help a young planning team grow. In my time I have seen the planning team grow in numbers enormously, and the overall size of the company reach over 30 as it stands now. We combine a great range of experience and an overarching enthusiasm for helping our clients realise their ambitions in the challenging rural development sector.

From the start of my planning career, I have always been interested in development in rural areas and there has been a significant shift in Government policy during that time, on how to address matters of rural sustainability, housing affordability and employment opportunities. Working nationally, we still see a big difference in how various local planning authorities respond to the challenge of planning in their rural areas.  Our objective at Rural Solution’s is to change people’s thinking on the role of rural areas and how these areas must be able to evolve to meet the development needs of their populations and businesses, but also how they can make a to contributing towards the social and economic success of the wider area.

A lot of my time is occupied with working on some really exciting projects with our rural estate clients across the country so, watch this space! I also however get a huge amount of satisfaction from helping individuals achieve a planning consent for their dream family home. Outside of work, my own time is currently occupied with renovating a challenging 1930s bungalow in the Lancashire Green Belt!’

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