Rural Solutions are pleased to announce the appointment of Sally Ormiston, who has joined the team as head of advisory. Sally joins us at a time of significant growth and will lead a team of highly experienced advisory consultants focused on enabling rural communities to meet their potential through diversification and the optimisation of rural assets.

Sally comes to Rural Solutions with over 18 years of experience in operational and consultancy roles across multiple sectors, having spent 12 years working for Deloitte in the UK. In addition to her consulting and advisory background, she is currently a Board Member for both Accent Group (a registered social housing provider) and Social Business Brokers CIC.

Beginning her career in rural development with the Regional Development for Yorkshire & the Humber where she was a policy and project executive in the rural team for four years, Sally then joined Deloitte’s Consulting practice as part of a national advisory team focused on regional government and economic development – specialising in rural projects and sector led regeneration.

On her appointment, Sally commented, ‘creating better places that support sustainable communities has always been a focus of mine, and Rural Solutions’ mission to support and empower rural landowners and asset holders to develop stronger rural communities is one that absolutely aligns with those values.’

Sally has delivered advisory services on a number of high-profile initiatives, including Lord Haskin’s review of the delivery of rural services, the transition of the English Rural Development Programme to its successor programme, establishing and managing the inaugural ‘Farming & Food Summer School’ for HRH The Prince of Wales, and developing the sustainable food strategy for London 2012 Olympic & Paralympic Games.

From regional development and regeneration, Sally became involved in sport, working for clients focused on using sport and recreation as an accelerator for economic and social outcomes. This led her to advising clients around the London 2012 Olympic & Paralympic Games and she was subsequently appointed programme director for Deloitte’s partnership with London 2012. Leading an award-winning programme of advisory services to various London 2012 stakeholders, she oversaw the client service and commercial arrangements for over 500 staff, delivering over 750,000 hours of support to the Games. She has also advised on the strategy and delivery of several other major events including the Rio 2016 and Tokyo 2020 Olympic & Paralympic Games and the Qatar 2022 FIFA World Cup.

Following the Games, Sally was appointed as director of client experience for Deloitte in the UK with responsibility for priority client portfolio management overseeing several major investments and change programmes. In 2016, Sally established her own consultancy practice delivering strategy and programme management services to a range of clients and has most recently been working with a large professional services firm to manage their programme of activities related to impact of Brexit on UK and global business.

Sally adds ‘Maximising the rural asset base in order to make a positive difference to those who live and work within the countryside is critical to ensuring thriving rural communities. Brought up in the Yorkshire Dales and having spent most of my career focussed on helping organisations and asset owners to develop sustainable communities, I am thrilled to be joining Rural Solutions as one of the leading organisations within the UK, who do just that.’

William Fry Managing Director at Rural Solutions says; “We’re delighted that Sally has taken up the role as Head of Advisory as we continue to expand and take on notable projects across the UK. Sally will be integral to our new business generation bringing world class experience to our team.”

We are delighted to have Sally join our team and working to further the agenda for a prosperous, rural Britain.