A UNIQUE OPPORTUNITY TO INVEST IN THE BURGEONING RURAL WELLNESS MARKET
A new health and wellness spa development in the Hampshire countryside is looking for an investor to realise its potential. Set in former dairy buildings on a 1500-acre farm in the affluent area surrounding Greywell, the proposed members’ club has full approval for a range of facilities including indoor and outdoor pools, fitness studios, vitality bar and co-working space. Surrounded by beautiful open countryside, close to a network of running and cycle paths and transport links, the site is well placed to capitalise on the growing demand for wellbeing tourism. The owners, Frank Butler Farms Ltd, are seeking investors or co-investors to build and run the facility.
The proposed design for Barnsgrove Health & Wellness Club, which includes approved architectural, landscape and lighting plans, is sympathetic to its secluded rural surroundings. The site is easily accessible from the M3, just an hour from London and six miles from the centre of Basingstoke and its well-connected train lines.
Frank Butler Farms director, Jo Butler, who runs the now fully arable farm with her husband James, said:
“I have had a vision for a long time to provide a destination where people can create, work and unwind in our beautiful part of Hampshire. Wellbeing is a huge growth market, with mental and physical health at the forefront of everyone’s minds. Our farm’s dairy herd was sold 11 years ago when milk prices and the level of investment needed meant it was no longer sustainable. Our aim was to utilise this old building which was falling into disrepair and build a cleverly designed space with both indoor and outdoor facilities that are focused on emotional and social wellbeing. We wanted to diversify into an area which not only sits comfortably and sustainably in its surroundings but will also be beneficial to local residents. We live in an affluent area with more than two million people within 45 minutes’ drive, and there is no facility locally which offers a standalone club with such a broad spectrum of facilities. This is an amazing opportunity for investors to capitalise on the strong local demographic and demand in Hampshire.
“This blank canvas could provide a much-needed destination for natural health in an environment which allows members to find an holistic balance while taking advantage of the co-working and meet up facilities which are becoming increasingly popular as more and more now work from home for part of their weeks.”
The vision for the building is for a clean, modular design which reflects its environment and complementary to the local vernacular. The proposed plans offer a comprehensive range of wellness facilities, including treatment and consultation rooms, a therapy gym, two yoga and wellness studios, indoor and outdoor pools, hydrotherapy and thermal experiences, all supported by tranquil gardens, areas to read and relax, a vitality bar, crèche and a central co-working area. There are also paths from the site for walking, running and cycling.
Wellbeing is a growth market worth £23bn in the UK and has seen 6% growth since 2015. Richard Baldwin, of rural diversification experts Rural Solutions, which has conducted the market analysis and is working with the Butlers to find an investor, said:
“Health, well-being and co-working space are developing trends, especially in rural places, however they need to be in the right location and right environment to have long-term success. This is what Barnsgrove offers. With a proven market demand, alignment to growing wellness trends, a design standard that enhances the local environs and an affluent local population, there is enormous potential for a successful and sustainable business in this unique location. It will enhance the area and contribute significantly to the local economy.”
Jo added “Barnsgrove Health & Wellness Club will provide a much-needed hub for the local community. The aim is to create a club that has members at the forefront of everything it does, allowing them to care for mind, body and spirit by being able to exercise, unwind, meet and work all under one roof. The local demographic, be it parents coming from school drop off, commuters returning from work or working from home, or the retired generation looking to keep their health and social side alive, would all benefit from such a superb facility.”
Expressions of interest from individuals and organisations including innovative partnerships and joint venture proposals to fund, develop and or operate Barnsgrove Health & Wellness Club should be submitted Richard Baldwin MRICS on firstname.lastname@example.org.